Local businesses have a new way to reach potential customers. Texting campaigns are a great way to build relationships with your customers and offer them exclusive deals on your products and services. With text messages, you can also easily promote new products or events going on at your store.
But where do you start? You need to know who you’re texting, what campaign they would respond best to, and the frequency of texts that will be most effective for them. In this guide, we will teach you how to set up texting campaigns for your local business from start to finish.
What You Need to Know
If you’re looking to reach customers with texting campaigns, you need to know who your customer is. That way, you can create a messaging that resonates with them. Texting campaigns are ideal for a business that wants to establish a relationship with customers or offer them exclusive deals on products and services. You need to decide what campaign will work best for your customers and how often they should be texted. There are many different types of campaigns you can run from general marketing texts, notifications about new products, reminders about appointments, or even surveys. You can also segment text recipients into groups based on their interests so you only send the relevant messages to them.
When setting up your campaign, make sure it’s relevant and easy for people to reply back. It’s important that the recipient feels like they have a voice in this conversation- otherwise they won’t respond back!
The Anatomy of a Texting Campaign
A text message campaign can be broken down into three steps.
Step 1: Create your list of contacts.
The first step is to create a list of contacts. You can do this by compiling a list of phone numbers you have on file or gathering the contact information from people who are interested in your business. The more selective you are about who you’re texting, the better results you will see. For example, if you’re only targeting customers who purchase something from your store at least once a month, you’ll be able to send out messages that are more personalized for them and their needs. This leads to higher engagement rates. The other advantage of being selective with who gets messages is saving money on texts because you won’t need to send messages to everyone in your contact list every time something new happens.
Step 2: Choose what you want to say in your messages.
Now that you have a list of contacts, it’s time for choosing what will go into each message. Text campaigns typically include four parts: an intro text, the offer, the call-to-action (CTA), and an exit text message telling them they’ll receive another message soon. An intro text could be anything like “Hey there! Do you love pizza?” or “Get great deals on our products!”. The offer is typically what makes the customer want to take action and click through for more information about what they’re getting access to when they click-through – like “20% off everything
How to Set Up Your Texting Campaign
The first step to setting up your texting campaign is identifying who you’re going to be sending texts to. You may want to send texts only to customers that have purchased from you recently or customers that you know are visiting your store for the first time.
After deciding on your audience, you need to consider what campaign will work best for them. If your goal is simply to build a connection with new or current customers, then maybe it’s best not to offer any deals in the text messages yet. However, if your goal is actually getting people into the store, then it would be beneficial for you to offer an exclusive deal in the text messages.
Once you’ve decided on the audience and what kind of campaign they’ll respond best too, you need some more information on how frequently they should get these messages. It’s important that there isn’t too much of a gap between each message so they don’t forget about your business and think they miss out on something. But if there are too many messages sent at one time, recipients may find it annoying and delete the messages without reading them. So find a balance of how often these messages should be sent and what kind of content they should contain.
What kind of campaign will suit your business best?
The type of campaign you run will depend on the type of business you have. For example, if your business is a restaurant, you could send out a text when customers are waiting for their table to be ready, or when they come in to pick up their order after they’ve ordered. This would make them feel appreciated and make them want to come back.
If your business is an office supply store, you could send customers a text when they have reached the point of sale and then follow up with a thank-you text after they purchase something from your store. These types of texts will encourage customer loyalty and keep them coming back for more products.
It’s important to know what kind of campaign will work best for your business before you start sending texts out. If you don’t think about this step first, it can be difficult to figure out how to message effectively during the process of texting itself.
Find your audience
The first thing you want to do is figure out who your audience is. The easiest way to find this information is by looking at the people that come into your store. If you know their phone number, then you can send them a text and ask if they would be interested in receiving texts from your business. If not, then take note of what demographics they are. This will help you later on when setting up your campaign.
Decide on your frequency
One of the most important aspects of your campaign will be deciding how often to text your customer. You want to find the right balance of frequency that keeps them engaged, but not annoyed.
If you decide to text your customers too much, they’re going to get annoyed and unsubscribe from your texts. On the other hand, if you don’t text them enough they might forget about you or never think about subscribing in the first place. A good rule of thumb is to only send one message every two weeks.
Final Thoughts.
Texting campaigns are a great way to build relationships with your customers and offer them exclusive deals on your products and services. By using text messages, you can also promote new products or events going on at your store. But how do you start? You need to know who you’re texting, what campaign they would respond best to, and the frequency of texts that will be most effective for them. This guide aims to share everything you need to know about setting up texting campaigns for your local business from start to finish.
