Once tiktok from Kesha made the whole generation dance, and now TikTok the app is making
this new generation dance to its tune. Both literally and metaphorically. There is something
magical about TikTok, isn’t it? And when we talk about the app, it has become the go-to app for
this generation within no time.
According to Statista, it has 1 billion monthly active users worldwide. With such popularity and
audience, businesses cannot afford to miss out on this amazing platform to market their brand
and product. So if you haven’t yet thought about using TikTok for your business, then you are
missing out on a huge opportunity to gather more crowds and promote your brand.
If you are concerned about how you will be able to capture such audiences, don’t worry, we
have you covered on this. In this article, you will find some easy and effective tips that can help
you to gain more audience and extract maximum benefits from the platform.
Smart Ways to Use TikTok Video to Promote Your
You can be smart in marketing if you utilize the given resources to their full potential, and for
that, you need some brilliant ideas. TikTok is one such resource that can help your business
grow as it consists of a huge user base. And to extract maximum benefits from it you need
some smart tactics, here are some of them that might help you in this case.
1. Create Entertaining Content
While you join any social media platform, don’t let the fact slip your mind that content is the king
and there is no alternative to entertainment. TikTok is known for delivering entertaining content,
and people love to view and share fun content.
So take your creativity hat and shoot a fun video to showcase it in front of the world. Make sure
you make it bright, engaging, and vibrant. Make sure you draw the attention of viewers and
keep them hooked.
2. Start a Hashtags Campaign
Hashtags are like a power stone to social media platforms. It boosts the reach of the content
and also helps to grasp the target audience. Moreover, hashtags are often part of some
fantastic advertising campaigns that enable businesses to promote their brand or product,
eventually increasing brand recognition.
Hashtags have been quite effective in gaining views and recognition on the platform. You can
take Walmart, for example. Walmart launched its hashtag to promote its Black Friday sale. They
used the tag #DealDropDance, which generated more than 3 billion views combined. And hence
made the hashtags campaign a hit.
3. Embed TikTok Videos on the website
In this competitive world, businesses are advancing towards establishing their online presence,
and as consumers are finding comfort in online shopping, businesses are eager to make their
mark in the online business landscape. TikTok can come in handy for that as well.
If we ask you – How much time would you spend on a website before making a purchase? Many
would answer – it depends on the website. That means they look and appeal to the website to
win a customer. With TikTok, you can create engaging, lively, and entertaining content. And
while you are at it, you can even embed TikTok video on your website and increase the charm
and grace of your website.
Various tools like social media aggregators provide the ease to embed TikTok videos on the
website. In addition, they provide various other features which add great significance to this
strategy. Another hidden advantage of this strategy is the people get a sneak into your social
media presence. So, if someone isn’t aware of the TikTok handle, they can even get to know
about your TikTok presence and have the option to follow you on the platform.
4. Collaborate with TikTok influencers
Influencers are people that have a huge number of followers on the platform. They can be
content creators, actors, sports personalities etc. In recent years there is a boom of influencer
marketing. You make great use of this trend, as you can collaborate with the influencer. It
majorly has two amazing benefits. Firstly, it humanizes your brand and adds a face to it.
Secondly, influencers bring a huge follower base with them. Hence it helps you in increasing
your brand and TikTok handles’ recognition on the platform.
5. Post Regularly
You can use this strategy for any social media platform. You must stay fresh in the minds of
your followers and audience and make sure they don’t forget you. And the best way to achieve
both feats is by posting regular content on the website. It helps you win the algorithm and, at the
same time, keep your followers engaged.
The Ending Note
TikTok is known for providing engaging bite-sized videos. Bite-sized videos are gaining great
popularity and importance in recent years as they need less attention span and at the same
time provide all required information. If you haven’t yet utilized TikTok, then you are missing out
a lot. You can achieve a lot with the help of this amazing platform, so go ahead, create your
TikTok handle and attract the audience.