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What is business intelligence all about, and why is it important?

What is Business Intelligence (BI)?

BI systems capture, store, and manage data to evaluate and convert complex data into usable information. So this information can support better strategic, tactical, and operational insights and decision-making. Businesses may utilize BI to make better choices by presenting current and historical data.

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What is BI Tools?

 BI tools: 

Ad hoc analytics:  

  • Refers to a type of analysis done on the spot to answer specific questions right away.


Online analytical processing (OLAP):

  • A method of computing that allows for multi-dimensional analytical queries to be made.

Mobile BI:

  • Software that makes desktop business intelligence work better on mobile devices.

 Real-time BI:

  • A data analytics method that gives users real-time information by putting business transactions into a real-time data warehouse.

Software-as-a-service BI (SaaS BI):

  • a business intelligence software delivery model hosted in the cloud and charged monthly.

Open source BI (OSBI):

  • Business intelligence software that doesn’t need to be bought.

Collaborative BI:

  • The merging of BI software with collaboration tools makes it easier for people to share things.

Location intelligence (LI):

  • Software that is meant to connect business data with geographic contexts.

Data visualization software:

  • It helps people find patterns and connections by giving them visual context.

Why is BI important?

A BI tool can help, and a business improves its operations by using valuable data. The right BI tools and techniques may help companies understand their operations and plans. This data may make better business decisions, leading to faster firm growth and more profits.

When businesses don’t use business intelligence, they can’t easily use data to make decisions. Instead, business leaders and employees are mostly left to make crucial decisions based on their knowledge and past experiences. They can make good decisions, but they also have room for error or missteps because they don’t have plenty of data to back them up.

The deployment of BI software can be done in stages. Companies must review their present data integration, reporting, and information sharing methods. They may then set objectives and design a plan for implementing a new system. Businesses can start with customer data and then move on to financial data. This method allows most firms to concentrate on specific insights and avoid getting overwhelmed by too much data at once.

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The importance of BI 

BI is important because : 

  • It makes fact-based decisions.

One of the worst errors a business can make is making choices based on assumptions rather than facts. Companies can decide which items to sell more and which to drop out of with business information.

  • It accesses data faster.

Modern businesses need instant access to current information. An IT-generated report takes around two days to arrive. Today’s business intelligence technology allows organizations to access accurate data at any time. This is useful when time is less, and a crucial decision must be made quickly. Faster data access can impact other areas, such as sales team productivity. This may assist in increasing income and training employees.

  • It actions from data

Business intelligence tools help organizations make better decisions and forecast future market trends. BI solutions may analyze data from websites and other sources to uncover patterns utilized in business plans. Business intelligence may also assist you in comprehending your company’s procedures. With this knowledge, you may find new ways to improve your future. While BI cannot tell you precisely what to do, it can provide you with the data and insight you need to make choices.

  • It boosts sales and negotiations

Your sales crew is a crucial asset. Even the strongest sales staff might struggle without the necessary resources. BI helps sales teams monitor sales trends, client preferences, product upgrades, and other vital data. This data may also be used to deal with suppliers and customers. You might save a lot of money if you know about current trends and other essential facts.


  • It improves efficiency

BI systems can make your company run more smoothly and, as a result, you can make more money. You can use business intelligence to spread information across different parts of your company. This will help you save time when it comes to reporting and analytics. This ease in sharing information is likely to cut down on the number of roles and responsibilities in the organization and make the data generated by different departments more accurate and useful. Sharing information also saves time and boosts productivity.

  • It makes customer understanding better

To maintain good growth, a firm must address the demands of its clients. It’s not always simple to know precisely what your target consumer wants. Business intelligence solutions help firms better understand their consumers’ purchase habits and trends. Using this data, your organization may create goods and services suited to their desires. This may boost client happiness and brand awareness. You may also get a competitive advantage.

Four types of people who use BI:

List of four key people who use Business Intelligence:

1. The Data Analyst: 

The data analyst is a statistician who always needs to look very closely at the data they work with. They can use the BI system to get new ideas for business strategies.

2. IT people:

The IT user has a big say in keeping the BI infrastructure up and running.

3. The CEO.

To make their business more profitable, a CEO or CXO can make their business more efficient.

4. Business People.

BI users come from all over the business. There are two main types of business users:

  • Casual users who are not experts
  • Power users 

One big difference between them is that power users can work with complicated data sets, while casual users need dashboards to look at predefined data sets.


If you want to acquire the most out of a BI system and strategy, you should employ and train people who know how to use the system. You should also make sure that the system and strategy you choose can look at both the content and the context of the data you choose to work with.


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