Whenever someone creates an online course, they aim to sell it to make money. And there is
nothing wrong with that. In fact, it is totally an achievable and legitimate ambition. However, it
must be kept in mind that there is a lot of strategizing to do if one wants to start a profitable e-
learning series. Plus, not to forget that there will be multiple options available for where and how
to publish, which can easily overwhelm you. And though making money may be your real
motive. However, it might not be your immediate concern. For instance, you may want to find
leads to whom you can sell the course in the future, or you may be building a brand platform
that you can use to sell books.
Define Your Priority
Before you start searching for e-learning platforms, you have to define your priority first. This is
because your goals will help you decide which option will best suit your needs. Also, another
thing that you should pay heed to is your internet connection. If you want to stay updated about
how well the platform is doing in terms of selling your course, fast and reliable internet is a must.
There are different deals offered by top providers, such as Spectrum internet packages, that you
can consider opting for.
4 Questions to Ask Before You Publish
When it comes to choosing the e-learning platform, there are some questions that you ask
before making your decision. Let’s have a look at them.
1. How Crucial Is It to Build & Maintain Your Brand?
When you publish your course to established e-learning platforms such as Udemy and Lynda,
your content will be displayed alongside other programs that are related to your category. These
sites will do this to maximize their customer satisfaction. And though you may create the content
to benefit your brand. However, in reality, it is the platforms that will be getting benefitted from it.
However, one cannot deny that it is super simple to use such sites, and they can actually be
quite helpful if you have just started to build your following. But those companies that are
already established can consider uploading the course on their sites. This is because they will
easily be able to control the presentation and can refer people to product pages.
2. Do You Want More Control?
If your answer to this is yes, then you should use WordPress or similar platforms. This is
because they will contain various enhancements and integration options that you can use. But if
you don’t require much control, you can rely on sites like Rainmaker.
3. Will You Use Affiliates to Generate Traffic?
Affiliate programs are a great way for people to share your course as they will be earning a
commission every time a referral converts. This is a pretty good opportunity for you as well.
How? Well, if you team up with someone who has got a massive following, they can help get
your course to more people as a result of which, you can expect to generate more traffic on your
website and, not to mention, more sales! So, if you are going to try out this strategy, then make
sure that the publishing platform has an affiliate tracking system.
4. Does the Platform Offer Good Support?
Before you decide which platform to go for, do make sure to check how good their support is.
You have to see if they have a decent response time. Also, do observe if they will be helping
you during the publishing process. This is because the last thing you will want is for the people
to pay for the course and still not able to access it.
Conclusion
Your online course can help you generate money, but before that, you will have to invest
yourself deeply into the process of developing engaging and dynamic content. And this will
require you to strategize diligently so you may select the right platform to publish your work.
Also, before you make the final decision, do ask the questions mentioned above. It will help you
select the best platform that will cater best to your needs.
