When it comes to connecting marketers and salespeople with prospects, leads, and customers, social media is a powerful tool.
Because social media is so interconnected these days, it allows you to reach your target audience no matter where they spend their time.
And, while the term “engagement” is frequently used in the social media world, few brands understand how to achieve it.
What is social media engagement?
Simply put, social media engagement occurs when a person interacts with your brand’s social media account. And it can manifest itself in a variety of ways:
- Shares, Likes, and Follows
- Retweets and comments
Eighty percent of social marketers say that increasing engagement across social channels is their primary strategy.
Engaging in social media can also help you strengthen your customer relationships.
When a customer interacts with you on social media, you gain a better understanding of them and have the opportunity to build a relationship with them. Answer their questions, respond appropriately, and go above and beyond to provide exceptional service.
And they want to talk about it.
Here are the top 10 social media tips to boost engagement
- Post Interesting Content
- Create Emotional Headlines to Boost Shares and Click-throughs
- Use Emojis
- Incorporate Images into Your Posts
- Increase Posting Frequency
- Use Humor
- Curate Others’ Content
- Use Hashtags
- Use Memes and GIFs
- Respond to All Comments
1 – Post Interesting Content
This appears to be a no-brainer, but it is all too often overlooked.
There are no excuses: the most shareable content is usually of high quality.
You can’t expect others to become engaged if you focus on dull topics and don’t devote enough energy and time to research and content creation.
Content comes in a variety of sizes, shapes, and topics. The best content is both exciting and educational. And it’s all too easy to pass judgment on the work of others. It is, however, another thing to be able to create your work. Tools such as an infographic maker are extremely useful.
Consider your audience before creating or sharing content.
Consider whether it’s something you’d want to see and share. After you’ve generated ideas, you can ask your audience for feedback. This allows for engagement while also providing insight into what content they would like to see.
Choose content that will elicit positive responses. Is your content amusing, inspirational, or relatable?
We talk a lot about driving emotions in marketing to get people to click, convert, and engage. Always ask yourself if the content you’re creating makes you feel something and is worth sharing. If it isn’t, some editing and re-configuration may be required.
Above all, the content you offer your prospects and customers should be valuable. This value may be making them happy or steps to help them improve. And it’s human nature to share information that may be useful to others.
2 – Create Emotional Headlines to Boost Shares and Click-throughs
Is the performance of your headlines satisfactory? Do you want to improve your headline writing skills? The headline you use will determine whether or not someone reads your post, subscribes to your newsletter, or purchases your product. That is why you must put in the effort to create catchy headlines.
No matter how great and awesome the content you write is, if you don’t have a good headline, none of it will matter.
Eight out of ten people will only read the headline.
It just goes to show that if you have a captivating headline, great marketing will stand out. However, it also emphasizes the significance of the headlines we select for our content. And we know that headlines can influence readers even if they don’t read the rest of the article.
You know the adage, “don’t judge a book by its cover?” Let’s be honest: we’ve all looked at the cover of a book and decided whether or not we wanted to open it and read it. The same logic can be applied to headlines.
No one will read or click through if you don’t have a headline that provides an overview of the content you’ve shared.
When coming up with a headline, keep your target audience in mind. “Would I click on that article with that headline?” ask yourself. If you answered no, you should reconsider your strategy and start writing better headlines.
A great headline gets to the point of your content quickly. Don’t try to be interesting or intelligent. Clear headlines don’t waste words, so get to the point quickly.
Use words like useful, shocking, valuable, brilliant, mind-blowing, and necessary. These words can pique your readers’ interest and persuade them to click through and continue reading.
One thing to remember is to take your time. Because if you take the preceding steps too quickly, you may not achieve the desired results.
And, with practice, you should be able to write headlines that will start generating engagement.
3 – Use Emojis
They’re all over the place these days. Our obsession began with texting and has since expanded to include social media and even email.
I’m referring to emojis.
I’ll say it again: they’re everywhere these days. 6 billion are used every day, both inside and outside of social media.
And they are difficult to ignore in 2020. They can be found in all forms of communication. From texting to social media, there is something for everyone. Did you know that emojis are used by 92% of Internet users?
When we look at an emoji, our brains can behave similarly to when we look at a real person. Emojis are perceived by your mind as being similar to human faces, which is why they elicit stronger reactions than text.
Emoji-enhanced Facebook posts receive 57% more likes and 33% more comments and shares than non-emoji-enhanced posts, while emoji-enhanced Tweets receive 25% more engagement.
According to a Quintly study, 57 percent of Instagram profiles use at least one emoji in their posts.
If emojis can increase the likelihood of engagement, there’s no doubt you should use them.
However, misusing emojis on social media is one of the most serious issues a brand can face. Put a “peach” on a branded Instagram, for example, unless you know what you’re doing.
You want to position yourself and your company as experts. Don’t jeopardize your reputation by using an emoji that doesn’t mean what you think it does. So make sure you’re up to date on the latest emojis and their meanings. You can get closer to your audience by using emojis. Emojis allow you to show your human side and engage with others on a more personal level as a business.
4 – Incorporate Images into Your Posts
Despite social media’s popularity, many brands are still struggling to generate leads.
Users will begin to recognize you as a valuable source if you put your energy into creating and executing well-crafted visuals!
According to one study, images can result in an 85 percent increase in Facebook interaction.
However, when used correctly, visuals can complement and enhance your content, pique the interest of new readers, and increase your chances of being discovered organically.
And they’re more effective than text at conveying a message.
The right image can provide a strong introduction to the topic you cover in a social media post, allowing your audience to relate to it before reading on.
With everyone’s hectic schedules, it’s difficult to capture and hold someone’s attention. Similarly, we need all the assistance we can get to ensure that others are paying attention and consuming the content we create.
If a picture is worth a thousand words, then any B2B marketer should have a useful photo resource on hand.
Marketers, on the other hand, must be careful not to infringe on anyone’s copyright. As a result, you must respect both your work and the rights of others. If you do not, it may come back to haunt you.
One method to avoid this is to use a free stock photo website. Unsplash, Pexels, and Gratisography are websites that allow B2B marketers to collect images from photographers who have granted permission for anyone to use them.
Using images or infographics on social media will help you gain attention, build loyalty, and boost engagement. If you want to stand out, create a visual brand identity in the same way you would a business plan.
Your brand will receive more engagement if you are consistent and incorporate images into your marketing messages.
5 – Increase Posting Frequency
Since it’s 2020, you can toss out any ideas you had about how frequently you should post on social media.
Instead, it is critical to prioritize quality over quantity! You could post 50 times a day, but if the content doesn’t connect with the audience and they aren’t engaged, the posts will be forgotten. Choose a good Digital Marketing Agency to prompt your business with social media.
Remember that social media is all about knowing your audience, tailoring your content to them, and engaging them. It will take time and effort, but it will be worthwhile in the end.
You don’t want to be in everyone’s face all the time, though. Alternatively, you could become a ghost. Nothing is more infuriating than visiting a social media page and discovering a recent post from 2018.
As a result, it’s critical to keep up with posting, because an out-of-date profile will cause others to question your authority and brand.
Furthermore, you are not required to monitor every social media platform available. Find the one that your target audience is most interested in and expand from there.
Looking at other brands in your industry is one way to do this. If they’re on a particular platform and getting a lot of attention, you know where you should be.
Maintain a consistent posting schedule, whether you post daily or more than twice a week, so your audience can rely on the content. If you find it difficult to keep up the pace, try using a scheduling tool like Buffer to keep you on track.
Anji writes for Technical, Digital marketing, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years, Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll. Her goal is to help people with his vast knowledge to assist them with his best suggestions about different activities: Seo Updates, Digital marketing updates.