If you are planning to go virtual with your virtual shows and product launches, this article will help you understand how to host virtual events in a step-by-step manner.
Identify Your Goals
Identify the reasons why you want to host the virtual event. Outline the goals of the event. Since you are planning to launch a new product, you would want to increase your attendance at your event and increase your brand impressions. As an organizer of a virtual product launch, your primary objective must be to increase the visibility of your product and boost overall sales.
Determine a Budget
Determine the amount that you are ready to spend on the virtual event. Make a list of the tasks that you need to perform and the activities you want to include. Also, plan the appropriate amount that you will need to carry out those activities. This will help you maintain a healthy flow of cash throughout the event planning process.
Set an Agenda
Set the agenda for the online event and make a list of the activities and sessions that will take place within your online event. Make sure that the agenda is relevant, achievable and measurable. Moreover, the event agenda should be provided to the attendees in advance to provide them with enough room to prepare for it.
Social Media Polls Before the Event
Social media polls should be conducted to determine and analyze the attendee’s behaviour. It also helps determine the needs and choices of your target audience. You can use this information to make improvements in your future events.
Go Virtual
Hosting events and shows virtually is the best way to save on costs and also increase the reach of your event. With virtual events, you can reach a wider spectrum of audiences and save a lot of time and costs. Virtual events eliminate the need for travelling long distances. All the activities like voting, polling, quizzes, networking and engagement can be easily conducted online. Moreover, hosting an event virtually is the best and most economical way to host your next show or launch.
Choose a Virtual Show Platform With these Features
The selection of the most suitable online event hosting platform is the key to a successful virtual event. Therefore, you must choose a platform that has the following features –
Use 3D Product Demonstration
While hosting a virtual show or a product launch, you will need to make the product easily visible to the attendees. Using a 3D product demonstration feature will help you provide your attendees with a better and more comprehensive view of the product. Giving the attendees a 360-degree view of the product will help them make better buying decisions.
Include Q&A Sessions
Host Q&A sessions in the middle of the event to boost interactivity and provide the attendees with an opportunity to talk with them. This will help the attendees clear their doubts and ask them questions. It is a great opportunity for the attendees to engage and communicate directly with the event hosts and the expert speakers. Moreover, this helps establish two-way communication.
Use AI Matchmaking
AI matchmaking is a technology that matches the attendees with other attendees and exhibitors based on their common interests, tastes, preferences and goals. It is the perfect example of the use of technology. It helps save a significant amount of time for the attendees and the organizer.
Use Pre-recorded and Live Content
Use a combination of both recorded and live content to make your event more engaging. Only pre-recorded content can make the attendees feel like they are attending a recorded event and make them uninterested in the event. Therefore, you must use a mix of both live and in-person events. This will help create a dynamic event experience for the attendees. This will also help add a variety of content to the event. You can also add presentations, videos, images, and gif’s to your online event.
Social Media Promotion
Don’t forget to promote your event on social media. Use platforms like social Facebook, Instagram, and LinkedIn to promote your event and attract more people to the event. Use hashtags to increase your reach to a wider set of people. Email marketing is also a great way to promote the event as it can convert the potential attendees into attendees. Moreover, you can create an event landing page to provide detailed information about the event to the attendees and induce them to register for it.
Gamify Your Product Launch
Another way to improve the engagement levels at your event is to gamify your product launch or virtual show event. Gamifying your event will add to your list of engagement activities. Moreover, it is a proven way to boost engagement. It also allows the attendees to interact with others and also have fun while doing so. Furthermore, it is also a great method to add a competitive element to the event.
Final Words
We hope this article was useful for you to understand the steps that you must follow to host a virtual show or a virtual launch for your brand.
